Bags Of Hope is my own brand of women's bags, and what first got me into marketing. They are an eco-conscious range of embroidered & leather bags, made to order using organic & up-cycled fabrics.

The Challenge

As interest in sustainable fashion steadily increased, I wanted to ensure that Bags Of Hope stood out in the growing competitive market, I wanted to increase brand awareness & establish my business as valuable in the sustainable fashion community, through organic marketing techniques.

I wanted to convey the unique value proposition of Bags Of Hope: An independent, thoughtful brand who balance quality, style & sustainability equally without the hefty price-tag.

The Solution

A 3-Month Social Marketing Strategy. Key tactics:

• Create compelling creative assets for social.

• Interact with target audiences to build community presence.

• Create content calendar & plan post timings.

• User Generated Content - rewarded with future discounts.

• Launch 2 Instagram competitions.

The Results

Engagement rate increased by 36% compared to the previous 3 months.

User Generated Content: Acquired 28 images of customers with their products that I was able to incorporate into relatable and engaging content across Facebook, Instagram and the website.

Increased Following: The 2 Instagram competitions resulted in 269 new followers and was shared to stories 76 times.

In addition to the above I was also able to build stronger customer satisfaction, by gaining positive product reviews & ratings. Overall I was able to achieve consistent growth and engagement for the brand, the strategy was a great success.